Organic search is the number one driver of traffic to higher education websites, and with over 4,000 colleges and universities in the US for prospective students to explore, an SEO strategy isn’t something your institution can afford to ignore. New to SEO for higher education? While it can seem overwhelming…

Higher education was already experiencing growing pains before the pandemic descended in March. Really, since the 2008 recession, higher education has been faced with challenges like tuition dependence, dwindling state dollars, falling birthrates, a reduced middle class, programs misaligned with student demographics, decreases in donor income, and inefficient facilities (to…

Finally, the fall semester has begun and put an end to summer’s biggest question: “When will colleges reopen?” Higher education institutions had to either implement carefully crafted plans for returning to campus, or commit to remote instruction for the fall semester. So now, the question on everyone’s minds: How are…

While many higher education institutions offered at least some online classes, most were unprepared for the rapid shift to remote learning this past March. …